Situation report
Readiness is everyday life.
Made out of dedication to national defence.
Most worn
The ones carried most. Straight from the ranks.
Inspired by the community
Everyone can do their part for a better society. Designs and collaborations inspired by the community are part of that. Taking part is enough.
Where Potero comes from
Readiness is everyday life.
Potero Standard is a Finnish apparel brand for those who value their own country and are willing to defend it.
Family, home and the Finnish way of life are worth defending. This is reflected in training, voluntary work for the community and looking after one another. Potero's clothing tells stories of this life through the experiences, humour and heritage of soldiers and reservists.
Taking part is enough.
Read the words of the founder.
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Standard Issue
For the quiet ones, the task clear in mind.
Collections
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T-shirts – Potero Standard
The same line, lighter.Potero's t-shirts are the hoodie's counterpart for off-duty everyday...
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Headwear – Potero Standard
The quietest Potero. A badge, nothing more.Potero's caps carry no back graphic....
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Readiness is everyday life.